Design Studio for Brands People Keep
About. HeyHagen™ is a design studio founded by full-stack designers Paulina & Robert who also happen to be partners in life. We are based in Europe and you can catch us anywhere between Copenhagen and Bratislava — sampling coffee, pastries and local thrift shops.
Over the last decade, we delivered projects on an international scale both as individuals and as a studio. We helped Consumer, Fashion & Beauty, Finance, Food & Drink, Technology, and Non-profit brands to reach and breach new markets.
Paulina Toman
Co-Founder, Creative Director
Info
Trained as a product designer at the Slovak University of Technology in Bratislava, Paulína took a sharp turn into the visual world — and never looked back.
She spent years behind the camera as a photographer, sharpened her eye as an Art Director at studio Birne. Somewhere along the way, working with clients like KPMG, YIT, and Glocco she became a skilled illustrator who adds a level of humanity on everything she touches.
Weather it comes to color, harmony, composition she doesn't over-analyze these things but she feels them. That intuition and bravery in trusting her own vision is what makes her the secret weapon behind everything at HeyHagen.
Robert Toman
Co-Founder, Creative Director
Info
Born to a family of farmers, Robert took a leap unseen in his family before. In his early 20s he moved to Denmark to study graphic design and hopefully land a job within the industry.
To his surprise and delight, he landed a job as digital designer at a leading Danish design agency e-Types, led digital design at a sustainable apparel company Organic Basics, and led over 30 rebrands of various European companies.
Recently, thanks to his engagement with a Shopify Plus agency Commerce-UI, he had a chance to work on new digital experiences for brands such as Carhartt-WIP North America, Pangaia and Lupine Lights. Not bad for a farmer.
To his surprise and delight, he landed a job as digital designer at a leading Danish design agency e-Types, led digital design at a sustainable apparel company Organic Basics, and led over 30 rebrands of various European companies.
Recently, thanks to his engagement with a Shopify Plus agency Commerce-UI, he had a chance to work on new digital experiences for brands such as Carhartt-WIP North America, Pangaia and Lupine Lights. Not bad for a farmer.
Approach. We treasure heirloom objects because they don't have an expiration date. It is the foundation to how we approach our work. We help brands to create distinctive assets they can trademark® (own) and do the heavy-lifting for them by building brand equity over time. Think of it like compound interest but with brand assets.
We do this by spending a lot of time in qualitative research before the pencil hits the paper. We benchmark each of your existing brand assets agains the competition and suggest the best way to keep, update, replace, or add to your brand assets collection.
Understandably some assets need to stay because they built equity already, some need an update and some need to go. That is why there is no cookie-cutter approach to every problem and we treat each client with care.
Partners. We collaborate with people we trust and who trust us. For us, forging long-term relationships is the backbone of high-quality work.
Commerce-UI
Design and Technology Shopify Plus Agency.
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Birne
Marketing and Brand Strategy Studio.
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It is time to create value without an expiration date.
EPIBIOMED s. r. o.
Mládežnícka 2174 017 01 Považská Bystrica
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